TGI strikes a major expansion deal on Friday for 75 new locations

In life, if you are not growing, you might find yourself holding back. The same applies in the restaurant business, which is why expansion is integral to continued success. Following this formula, one of the most popular casual dining chains in the US announced major plans to expand further into the Asian market.

It is the largest development agreement ever for the US-based company, and over the course of the next 10 years, the deal is expected to generate more than $500 million in revenue. That’s a lot of appetizers!

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In partnership with master franchisor Universal Success Enterprises, the deal will open 75 new TGI Friday locations across South and Southeast Asia. TGI Fridays is no stranger to international developments. In fact, at 385 international franchise locations, the chain has a higher presence overseas than domestic, where it operates 315 units.

The TGI Fridays brand boasts a presence in over 52 different countries, and 22 new locations outside the US have already opened in 2022, while TGI Fridays’ global presence actually peaked in 2017 (448 international locations). reached, this new agreement suggests the brand may once again prioritize international expansion.

TGI Friday Entrance
Courtesy of TGI Fridays

“We are thrilled to bring the TGI Friday brand and experience to new markets and consumers in Asia through our expanded partnership with Universal Success Enterprises,” said Ray Blanchett, CEO of TGI Fridays. “Universal Success Enterprises is a valued partner – their deep market experience and proven track record of excellence with TGI Fridays combined with our successful local market approach will ensure that brands—and our menu offerings—are relevant to consumers.”

Universal Success Enterprises, meanwhile, is a Singapore-based multinational company with a history of success in the Asian restaurant market. The company already operates three TGI Fridays restaurants in India, and had previously helped Outback Steakhouse enter several Asian markets, including Singapore, Malaysia, Indonesia, the Philippines and Thailand.

Prasun Mukherjee, Chairman, Universal Success Enterprises, said, “We are excited to expand the TGI Fridays brand and footprint across South and Southeast Asia. “Our deep experience in the hospitality industry, understanding what consumers want in our markets, and real estate development expertise uniquely position Universal Success Enterprises to drive unprecedented growth for the brand. Personally, I have Started my restaurant career over 30 years with TGI Fridays. A Kitchen Manager – and thrilled to be sharing the brand experience with consumers across the region.”

The TGI Fridays brand is synonymous with Americana, and the chain has found success around the world by offering uniquely American cuisine. For example, ‘Big AF’ burgers are available at locations in the Middle East.

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