Kellogg’s new cereal wants you to just add water to the bowl
Have you ever wanted cereal on the go, but couldn’t get milk and eating it dry just wasn’t an option? Well, Kellogg’s is here with an innovative new way to help those who are constantly on the go enjoy a bowl of cereal.
Kellogg’s introduces new “instant bowls” that only require water, allowing cereal lovers to finally enjoy a delicious bowl of cereal anywhere, anytime.
Each portable bowl is portioned with the perfect amount of cereal and instant milk. All you have to do is add cold water to the fill line and stir to create real milk!
The list of cereals that are part of Kellogg’s new line of Insta-bowls includes Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch.
“In recent years, there has been a huge trend toward food portability, especially as busy schedules and the curves of daily life preclude traditional meals,” said Kellogg’s chief marketing officer. chris stolsky.
He continued: “We created Kellogg’s Instabowls as an easy ‘anytime cereal break’ solution, so now you can take your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes or cleaning.
Kellogg’s official Instagram took to their page to show how it works!
“This NEW on-the-go offer lets you enjoy your favorite cereal anytime, anywhere! It’s as easy as adding cold water and stirring for instant enjoyment with real milk! Cereal!” the brand captioned the post.
According to Kellogg’s press release, fans were excited about the latest innovation, as they thought it was “[easier] grab a bottle of water or find water to make sure i have milk. Easy to store. It’s easy to travel with, and the kids love it.”
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Kellogg’s Insta-bowls can currently be found at Walmart in the cereal aisle for a retail price of $1.98 per bowl. The company also has plans to launch the product at additional retailers across the country.
Visit Kelloggs.com to find Kellogg’s Insta-Bowls in a store near you!
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